I’m Ada Cuadrado-Medina—artist, mom, narrative strategist, media maker, brand marketer, and amateur forager. I’m currently based on Yesan (Tutelo)/Saponi land in Roanoke, VA with my family.
With over 15 years in marketing, design, and communications with nonprofits, small-scale organic and sustainable farms and consumer packaged food companies, my approach to work is rooted in liberatory power—creativity, agency, and collaboration. I love working with people that are passionate about helping to build a world rooted in healing and mutual thriving.
Growing up in a diasporic Puerto Rican US Army family that moved often, my personal creative practice has been centered around building home and affirming lineage. I’m always holding the question, “how might we weave ourselves into mutual belonging with the places and people that nourish us?”
I went to Marymount University for my undergraduate degree in graphic design with a minor in marketing, and to Chatham University’s Falk School of Sustainability for graduate school in Food Studies with a marketing and regulation focus. I have worked as part of in-house marketing and comms teams and as a freelancer throughout my career.