I’m Ada Cuadrado-Medina—artist, mom, narrative strategist, media maker, digital marketer, and amateur forager. I’m currently based on Yesan (Tutelo)/Saponi land in Roanoke, VA with my family.

Growing up in a diasporic Puerto Rican family displaced by the U.S. empire, my relationship with food and land is centered around building home and affirming lineage. My creative practice asks the question, “how might we weave ourselves into mutual belonging with the places and people that nourish us?”

With over 15 years in marketing, design, and communications with nonprofits, small-scale organic and sustainable farms and consumer packaged foods, my approach to work is rooted in liberatory power—creativity, agency, and collaboration. I love working with people that are passionate about helping to build a world rooted in healing and mutual thriving.

I design and facilitate spaces and community experiences that encourage connection, exploration, and dreaming through storytelling and creative activities. I believe that everyone has an intuitive sense of play that needs to be fed and unleashed regularly so that together, we can build an irresistible future.