Bitter Grace is a small clothing boutique in Washington DC that believes in fashion as a medium for greater self understanding, and is committed to community, embodiment, and sustainability. In preparation for their Spring 2020 clothing line launch, I worked with the owner to harmonize their branding across their website, email, photos & other digital assets, including color & font explorations. I also partnered with an SEO specialist to optimize their Shopify store for improved searchability and discovery.