FOOD CULTURE COLLECTIVE: DREAM LAB DIGITAL CAMPAIGN
Food Culture Collective is inviting food communities into Food Futures Dream Labs—an ongoing collective visioning and art project that helps groups get clear on their organizing strategy and priorities by orienting to their dreams of a world rooted in care, generations in the future. In addition to co-creating the program design, I spearheaded the visual language for the Dream Labs and led the digital promotion, including the website, social & newsletter promo, and media kit.
Social Media Campaign
I created a photo and illustration collage motif created from Food Culture Collective’s photo and art library for this campaign to invoke the power of radical imagination as a cultural strategy tool. The promo was centered around seeding questions and conversations that invite people to imagine forward to a future where we get things right.
Choosing Hope Over Dystopia IG Live Conversation
I held an IG Live conversation and cross-promo partnership with Grist’s Tory Stephens, talking radical imagination and storytelling as climate solutions, and uplifting the Food Future Dream Labs + Grist’s Imagine 2200 climate fiction initiative.