Real Food Real Stories: Event Promo & Digital Campaign Assets
Video playlist of the stories from StorySlam 2021: Recipes for Resilience.
I designed the email and social strategy, created assets, and ran the email and social campaign promoting and featuring this live virtual storytelling event.
Storyslam 2021: Recipes for Resilience was an annual fundraiser for Real Food Real Stories that used to be a live storytelling event with reflective and celebratory personal stories from leaders in the SF Bay food community pre-pandemic, but was shifted to a virtual platform in 2021. All proceeds from the event went to food changemakers whose businesses and lives were hit by the pandemic and 2020 California wildfires.
Storyteller Features
As part of the teaser content for the event, I created features for each of the event’s storytellers which introduced them to our audience on our social platforms.
Recipes for Resilience from our Community
Our team created a chapbook of recipes for resilience from our community of food leaders, and I adapted the recipes for sharing on our social channels in a mini-series as event teaser content.
Illustrations by Deena Hashem
Friends in Your Fridge
As part of the social promo for this virtual event, I created an IG Live series titled “Friends in Your Fridge” that featured SF Bay Area culinary leaders getting real about resilience and storytelling in their work + a sneak peek inside their fridges.
IG & FB Story Ads
In the lead up to the event, I ran a combination of paid ads and promo stories on Facebook and Instagram featuring the fundraiser.